Why Foreign Investors Choose Thailand in 2026
Happy New Year! As we step into 2026, foreign investors around the world are reassessing their global expansion strategies. And for many, Thailand stands out as a compelling destination.
Strategic Location
Thailand sits at the heart of ASEAN, offering unparalleled access to a market of over 680 million consumers. With modern infrastructure, including deep-water ports and expanding rail networks, logistics costs remain competitive compared to neighboring markets.
A Maturing Digital Economy
Thailand's digital economy is projected to exceed $50 billion by 2027. The government's Thailand 4.0 initiative continues to attract tech companies, with BOI incentives specifically targeting software development, AI, and digital content creation.
Investment-Friendly Policies
The Board of Investment (BOI) offers generous incentives including:
- 8-year corporate tax exemptions for qualified activities
- 100% foreign ownership in promoted sectors
- Simplified work permit processes
The Bottom Line
Whether you're in tech, manufacturing, or services, Thailand offers a unique blend of market access, government support, and quality of life that's hard to match in the region.
This month, we'll explore everything you need to know about setting up and succeeding in Thailand.
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