Protecting Your Brand: Trademark Basics in Thailand
In Thailand, trademark law follows a "First to File" system, not "First to Use." This means that even if you have used your logo for ten years globally, someone else could potentially register it in Thailand today and legally prevent you from using it.
The DIP Process
Trademarks are managed by the Department of Intellectual Property (DIP).
- The Search: Before filing, a comprehensive search of the Thai database is vital to ensure your name or logo isn't "confusingly similar" to an existing one.
- The Application: You must categorize your brand into specific "Classes" (e.g., Class 25 for clothing, Class 42 for IT services).
- The Timeline: Registration typically takes 9-18 months, but your protection begins from the date of filing.
Why It Matters
A registered trademark is an asset. It can be used as collateral for loans, it can be licensed for franchise fees, and most importantly, it gives you the power to ask the Royal Thai Police to seize counterfeit goods or take down infringing websites. Don't leave your reputation to chance—file early.
Related Service: Company Registration & Legal — Expert trademark filing and IP portfolio management.
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