Business English: Advanced Negotiation Phrases for Thailand

When negotiating with a Thai partner or a government official, the direct, aggressive "American Style" of negotiation can trigger a defensive "Stone-walling" response. To succeed in H2, you need a more Harmonious linguistic approach.

 

Shift from 'I want' to 'How can we solve?'

• Instead of: "Your price is too high, I need 10% off."
• Try: "We really value this partnership and we want to grow with you in H2. How can we find a way to make the numbers work for both our boards?"

 

The Power of the 'Suggestion'

Thais value hierarchy and seniority. Phrasing a demand as a "Request for Advice" is a powerful way to get what you want without causing a "Loss of Face."

• The Phrase: "Since you are the expert in this sector, what would you suggest is a fair way to handle the shipping costs if our volume doubles in Q4?"

 

Closing the Bridge

The goal of a Thai negotiation is for both parties to walk away feeling they have gained a Friend as much as a Contract. If you focus on the relationship first, the numbers usually follow.

 

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