Counterfeit Spotting: Working with Thai Customs

For brands facing actual counterfeits (fake goods using your logo), the most effective "Shield" is the Thai Customs Department. In 2026, the Customs "IPR Recordation" system is more streamlined than ever.

 

The Recordation Process

You must officially "Record" your trademarks with the Customs Department.

• The Benefit: Once recorded, Customs officers have the legal authority to seize suspected counterfeit goods on their own initiative (Ex-officio), rather than waiting for you to file a specific complaint for every shipment.

 

Training the Officers

Customs officers see millions of items. They aren't experts in your product.

• The Action: Schedule a "Product Identification Workshop" (often done through your legal representative). Show the officers exactly how to tell a "Fake" from a "Real" (e.g., specific stitching, a hidden security thread, or a unique QR code location).
• The Tip: When officers feel empowered to spot a fake, they are much more likely to flag suspicious containers at Laem Chabang or Suvarnabhumi Airport.

 

August Audit

Before you scale for Q4, check your IPR recordation status. If your trademarks are registered in Thailand but not recorded with Customs, you are leaving your front door unlocked.

 

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Related Service: Logistics & Customs Clearance — Customs liaison and IPR recordation support.